What The People's Cup means to the community
All submissions have a story to tell – whether the community has been hit by adversity, has played a part in the Cup’s history, or has something or someone to celebrate.
Sally Cannon from Event Organising Committee, Apollo Bay reminisced, “The Cup Tour brought joy and excitement to everyone who attended our fundraising events, which culminated at The Redwoods, with a young girl so overcome with emotion while holding the Cup she burst into tears. This set us all off with tears flowing amongst the community leaders. It was an incredible experience.”
When visiting a host destination, The Cup Tour brings not only a stable of racing legends as Tour Ambassadors sharing their unforgettable Melbourne Cup moments, it also delivers prestige, economic benefits, community engagement and lasting memories, combining to create a huge sense of local excitement and wider awareness for the destination.